Case Study

The Rise Festival team had an existing WordPress site but limited ability to update content without developer assistance. They needed a solution that would allow them to easily change images, colors, buttons, and text while maintaining the site’s beautiful aesthetic and structural integrity. The site also lacked full responsiveness on mobile devices and was difficult to optimize across different viewports.

I rebuilt the site from the ground up within WordPress, designing a suite of custom templates and reusable blocks that preserved the site’s energy and feel. Then I layered in:

• Dozens of ACF fields and CPTs to simplify content input and organization
• Custom modals for event info and newsletter signups
• Dynamic PHP handling for SVGs and image assets
• JavaScript to manage UI changes for a custom-built FAQ toggle display
• Semantic HTML fixes to improve sitewide accessibility
• Responsive design so that users could purchase tickets and interact with the website directly on their phones, tablets, or desktop computers.
• Dashboard coaching sessions and handoff documentation to help the team feel confident managing content themselves

The Rise Festival team can now confidently update nearly every part of their site without breaking anything or calling a developer. Content updates are as simple as pasting new text or uploading an image. The site now loads faster, works beautifully on mobile, and is far easier to scale. The onboarding sessions empowered non-technical users to become self-sufficient site editors, saving time and budget.

• Scalability and long-term maintenance has to be baked into the initial concept architecture, rather than treated as an afterthought "fix".
• Empowering clients with content control saves them time and money.
• Building flexible admin tools with ACF and CPTUI creates long-term value.
• Mobile-first design is no longer optional—it’s expected.
• Design consistency doesn’t have to come at the cost of flexibility.